LIVY RADIO – Immersive pop-up at Bon Marché Rive Gauche
For the start of the 2025 school year, LIVY is investing 100m2 on the 1st floor of Le Bon Marché Rive Gauche with an immersive pop-up reflecting its free and daring spirit.

An immersive space between underground studio and women's wardrobe.

At the heart of this space:
- An exclusive capsule collection of lingerie and ready-to-wear with rock accents. Leather, trompe-l'oeil, bustiers, animal skin patterns, and black shirts create a hybrid wardrobe, designed for both night and day.
- Relaxation areas where customers can listen to immersive playlists through headphones, browse fanzines, and explore the collection.
- An installation broadcasting the LIVY campaigns.